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"As a fashion editor, scrolling through store is one of my favorite pastimes. I'm not afraid to admit a few hours curating a list of the coolest things I can find on the site is one of the most soothing activities, especially after a long week, and that's exactly the kind of weekend wind-down that's hitting the spot today. The new-arrivals section is already off to a strong start, which made this last shopping spree especially fruitful.
I found a trove of pretty much every single 2025 trend and emerging It item that Who What Wear editors have been buzzing about during my scrolling sesh. Up ahead, shop my edit of the 35 buys that are peak 2025."
Denis S/L Turtleneck Knit Top - $168.00
Sizes: XS - XL
Color: Topaz
Shop Rue Sophie’s Pants collection.