This week, Who What Wear associate shopping editor Audry Hiaoui wrote about Rue Sophie for anyone with “The Row taste.” She called our pieces “minimalist yet elevated” and “easy to wear and timeless,” and picked out six coats and seven skirts for winter. You can read the full story on Who What Wear.

Below, we explain what that comparison really means, how the pieces she chose are made, and how to judge whether a brand like ours is worth it.

In this guide

• What Who What Wear said
• What “The Row taste” actually means
• The coats
• The wool skirts
• At a glance
• Is Rue Sophie a good brand?
• FAQ

What Who What Wear Said

The editor has worn our Provenance Oversized Jacket for a while, an unlined, 100% cotton jacket cut long and oversized. For a New York winter, she went looking for something heavier, and landed on our handmade wool coats. She noted that Rue Sophie was founded in Los Angeles in 2024, and that prices run from about $88 to $800.

Shop the Provenance Oversized Jacket →

What “The Row Taste” Actually Means

The comparison is less about any one garment and more about a way of dressing. Four ideas sit underneath it:

1. Natural fibers first. Wool, cashmere, silk and cotton, chosen for how they feel and age, not for a label.
2. Proportion over decoration. No logos and little hardware; the shape of the collar, the length of the hem and the fall of the cloth do the work.
3. Construction you can see up close. Clean insides, hand-finished edges, nothing hidden under a lining that does not need to be there.
4. Pieces that outlast a season. Neutral colors and simple lines that work with what you already own.

That is also how we design: proportion first, then line, then volume. The sections below show how each idea appears in the pieces Who What Wear chose.

The Coats

Every coat in the story is handmade. Our handmade coats are cut from double-faced wool, two layers woven into one cloth, with each seam and edge separated, turned in and closed by hand. For the full story of that craft, read our double-faced wool coat guide.

Collarless

The Iana Collarless Handmade Coat blends 80% wool, 10% cashmere and 10% silk, with kangaroo pockets and no lining; it comes in Black and Eggnog. The Astoria Collarless Double Faced Coat is a midi coat in 75% wool, 15% viscose and 10% cashmere. Both have a relaxed, true-to-size fit.

Shop the Astoria Collarless Double Faced Coat →

Scarf coats

The Grand Scarf Handmade Coat has a detachable scarf, so it can be worn wrapped or clean. The editor also mentioned the Kole Handmade Scarf Coat, where the scarf is part of the coat. Both are 75% wool, 15% viscose and 10% cashmere.

Shop the Grand Scarf Handmade Coat →

Wrapped and draped

The Manteaux Handmade Robe Coat is an oversized robe coat in 90% wool and 10% cashmere, with a mid-length drape, in Tobacco. The Novalie Shawl Collar Double Faced Coat, shown in Taupe, cascades from an oversized shawl collar into a waterfall lapel. The Maristelle Double Faced Wool Coat pairs a sculptural high collar with a long, relaxed line in Heather Grey. Novalie and Maristelle are also 90% wool and 10% cashmere.

Shop the Manteaux Handmade Robe Coat →

Shop the Novalie Shawl Collar Double Faced Coat →

Shop the Maristelle Double Faced Wool Coat →

The Wool Skirts

A wool skirt carries the same ideas into everyday dressing. Our wool skirt guide covers fabric and fit in detail; here is how the seven picks differ.

Swing skirts

The Cressida Bias-Cut Swing Wool Skirt is cut on the bias in 100% wool, so it falls with natural movement; it runs small, so size up between sizes. The Maëlle Bias-Cut Swing Skirt is also 100% wool, unlined so the cloth falls freely, with a drawstring at an elasticized waist and front pockets. The Elowyn Swing Wool Midi Skirt is a fully lined 50% wool blend with a drawstring waist and side pockets.

Shop the Maëlle Bias-Cut Swing Skirt →

Double-faced

The Saphir Double Faced Wool Skirt is hand-finished in 95% wool and 5% cashmere, with a concealed back zip that keeps the line uninterrupted.

Straight and tailored

The Le Marais Slit Back Skirt is a straight wool-cashmere midi with a subtle back slit. The Roux Midi Pencil Skirt is a lined wool-blend pencil skirt, 31.7% wool, with a back zip slit. The Camberly Wool Midi Skirt, in 60% wool, is an A-line midi with flap pockets and a hook-and-eye closure.

Shop the Roux Midi Pencil Skirt →

Shop the Camberly Wool Midi Skirt →

At a Glance

Every piece above is dry clean only.

FAQ

Is Rue Sophie a good brand?

Rue Sophie publishes full fabric content for every piece, makes its coats by hand in double-faced wool, and offers free exchanges and a repair service. In November 2026, Who What Wear recommended the brand to readers with “The Row taste.”

Is Rue Sophie legit?

Yes. Rue Sophie sells directly at ruesophie.com, with a published 14-day return and exchange policy for US orders and customer care at hello@ruesophie.com.

Where is Rue Sophie based?

Rue Sophie is a Los Angeles brand.

Is Rue Sophie like The Row?

Who What Wear compared the two for their shared taste: natural fibers, clean proportion and no logos. Rue Sophie pieces are priced from about $88 to $800.

Are Rue Sophie coats handmade?

Yes. Each coat featured by Who What Wear is handmade, with its seams and edges finished by hand.

Does Rue Sophie offer petite sizes?

Yes. All six coats in the story come in petite sizes.